Our rebrand journey began when we decided to become a purpose-led organisation; we wanted our new look to showcase who we are as a business and how we are integrating sustainability into our daily operations.
The Oak ecosystem provides a new, fresh, and dynamic identity designed to convey the value of our people and their role as members of a larger group which is represented by the forest in the form of the Oak logo.
The Oak ecosystem supports our three core values, People, Planet, and Value, as well as our commitment to sustainability.
- People
A people-first business, putting people at the centre of everything we do. We understand how important it is to foster a supportive culture in which our colleagues can thrive.
- Planet
A unique and meaningful purpose-led business, with sustainability at its core; a leader in promoting positive social and environmental outcomes globally.
- Value
We are a business that delivers sustainable levels of excellence to create value for our clients, our employees, our shareholders, and for the communities in which we exist.
Our new messaging can be found throughout the forest, which connects our people and mission, as well as the forest being populated by a diverse group of interconnected individuals.
We are proud to become a meaningful purpose-led business, with sustainability at its core, that stands out in a crowded marketplace to deliver sustainable excellence.